A Modern approach to diamonds
Fun, creative and personal, that's our modern approach to diamonds. Growing from three generations of fine jewellery makers, MBLife.com, established in 2004, branches out to reach our stylish, accomplished and fun-loving customers. Creating pieces that accessorize your every occasion and outfit, MBLife.com leads the industry with trendy and energetic pieces that are reflective of your style and personality.

• Fun – When we designed our website, fun was our first priority. We asked ourselves, "why not make it interactive and easy for our customers to build their own charm bracelets?" So under our DIY: Design-It-Yourself tab, you will find a collection of uniquely designed and masterfully crafted dessert, baby, and animal charms. Checkout our Design-It-Yourself Section
• Creative – With a team of in-house designers, MBLife.com builds on a continuous catalogue of over 500 designs. We continue to break new grounds in jewellery design, take a look at our Ocean and Astrology collections. We also refine and preserve the simple and timeless styles, such as the Butterfly and Heart collections.
• Personal – We know how hard it is to buy gifts, especially diamond gifts. One of the questions we hear a lot from our customers is, "how do I know what her ring size is? " Well, we came up with a solution for you. Our exclusive Diamond-In-A-Frame keepsake allows you to deliver the diamond of her dreams in a stylish frame engraved with a message. Create your Unique Diamond Gift Now

Expanding our horizons
When we think about the future, we think about how we can deliver the newest and trendiest designs to our customers. Since we are always in search of up and coming designers, we thought, "why not open our store to display an even greater selection from new designers?" Meet our partner designers at our Designer’s Corner.

A Legacy of Quality
Quality is one of the hallmarks of MBLife.com. You can tell from the refined details in the fit of a ring to the curvature of a wing on a penguin charm; the quality of our materials and finishing to our products are above industry standards. From a family of three generations of fine jewellery makers, MBLife.com continues to bring our customers the legacy of excellent craftsmanship.

Directors

Michael Charn-Yui Ma
Began his career in 1966. Present Chairman of Lee Heng Group.

Maximilian Yung-Kit Ma (M.B.E.)
Graduated from Boston University B.A. in Business Administration, he was the Chairman of Hong Kong Diamond Importers Association, Chairman of Tung Wah Group of Hospitals; present Executive Director of Lee Heng Group.

Lawrence Yung-Yi Ma
Graduated from McMaster University B.A., Executive Director of Lee Heng Group, Chairman of Diamond Importers Association and TDC Jewellery Show Board, Vice Chairman of Shanghai Diamond Exhange.

Early in 1949, MBLife's mother company – Lee Heng Diamond Company, was already one of the biggest diamond trading companies run by Chinese in Hong Kong, participating diamond and precious stone import and wholesale business, and selling quality diamonds to numbers of international jewellers. Riding on the group’s existing edges, the Chairman, Mr. Maximillian Ma established MaBelle diamond jewelry retail chain in 1993. With its one-stop-shop service in designing and fabricating jewelry, the company had quickly become one of the market leaders in Hong Kong.

- In 1949, the mother company of MBLife – Lee Heng Diamond Co., Ltd. was established (changed to Lee Heng Diamond Co., Ltd in 1978), specializing in semi-precious stone trading and wholesaling, looking for high quality semi-precious stone and diamond all around the world and resell to different countries.
- In 1966, Lee Heng focused on diamond trading and wholesale business.
- In 1985, Lee Heng established Mabros Jewellery Mfg. Ltd, as the first exclusive diamond jewelry shop in the finest shopping district of Central.
- In 1992, Lee Heng established Ablemaster Jewellery Mfg Co. Ltd in Hung Hom, specializing in manufacture and wholesale business of high quality custom jewelry.
- In 1993, MaBelle Jewellery Co. Ltd was established, introducing carefree shopping pattern to customers, as well as popularizing diamond jewelry. This is an important milestone to the development of the Group, as well as Hong Kong diamond jewelry market.
- In 1997, Lee Heng Group bought in Falconer Jewellers, the famous jewelry retailer in The Peninsula Hotel, to cope with the Group's development.
- In 1998, the brand MADIA was founded, focuses in prestigious diamond jewelry.
- In 2001, the first MaBelle shop was established in Shanghai.

Lee Heng Diamond Limited is a one-stop jeweler with capacity in diamond jewelry manufacturing as well as sales and marketing. From manufacturing, wholesale to retail, the group has shown the synergy in vertical integration.

Triple Win and Integrity
Empowered by its "Triple Win" belief and faithful determination, MBLife was able to gain the recognition and trust from customers in a short period of time. MBLife believes a healthy growth of business must be found on a basis of "Triple Win" for customers, employees and shareholders. Hence, MBLife put ourselves into customers' postion to understand their true needs, and fittingly provide them with quality jewellery and sincere service.

MBLife allocates enormous resources on staff development and training, in order to school a team of earnest and competent management staff. MBLife also strives to maintain a close relationship with business partners, with the aim of mutual benefit.

Enthusiasm
MBLife embraces an enthusiastic attitude, which is reflected in the operation and services of our frontline staff. This enthusiastic attitude has fruited MBLife with continuous growth and become the leader in diamond retailing industry.

MBLife holds "customer-oriented" as an unswerving service pledge. Every staff of MBLife helps our customers to pick their favorite jewelry with passion, sincerity and professionalism, so as to make jewelry shopping becomes an enjoyable experience.

Sublimation of Value
With delicate cutting, tasteful design and careful finishing, the value of a dazzling diamond will sublime into a perfect piece of art. In the future, MBLife pledges to further enhance the business development, brand image and product quality with every effort.

Quality
Quality is one of the aspects that MBLife.com persists. Whilst the colour, purity and weight are inborn, cutting and finishing becomes the most significant factor that affects the value and brilliance of diamonds. Hence, to assure the quality, MBLife strictly monitors every step in the production line. We even employ our subsidiary IAD to provide a vertical integrated service of designing and manufacturing. This one-stop-shop operation guarantees the cost effectiveness, reliable quality control and perfect finishing of every single piece of diamond jewelry. Moreover, some of MBLife's jewelry even comes with a quality certification, granting customers the strongest confidence and proof for the highest professional standard.

Design
Every modern lady has her own character and interpretation of beauty. Therefore, the designers of MBLife must blend the latest trend with endless innovative ideas to create thousands of jewelry items to suit the taste of customers. MBLife also markets different types of limited edition jewelry with festive characteristics, such as the well-received innovative single earring, little finger diamond ring and ankle diamond chain. To satisfy the more demanding customers, MBLife even provides tailor-made service for customers who want to possess of their unique jewelry.